Now That’s What I Call Music 10 (EMI / Virgin / Polygram, 1987)

Now10CD - Front

Now10CD - Back

Review
31 August 1987: Supermarket sweep. The key part-time job of my youth. £1.20 an hour rising to £1.45 during the spring of 1988. The maximum permission was 20 hours per week; it was frequently exceeded. Result – enough money to afford expensive double CD sets like Now 10 and Hits 7. I was happy to pay the extra once equal rights had been attained. But back to London and Newcastle: many of the tracks on both compilations are now burned into my brain; playing over and over again in time with the brush strokes.

Steaua Bucharest’s Helmut Duckadam was the hero of Seville as he saved four Barcelona penalties in the 1986 European Cup Final. The worst decider I have ever seen. The following year Barcelona was chosen as the host city for the 1992 Olympic Games. Freddie Mercury and Spanish opera singer Montserrat Caballe came up with the eponymous tune – an overblown yet likeable epic.
“I’ve always imagined it’s about a kept woman, and I always imagined it set in America”. (Neil Tennant on Rent).
The 7″ improves on the meandering Actually version and was their third top 10 smash of the year.

Never Can Say Goodbye was another autumn cover for The Communards. I would have chosen Tomorrow instead but the former remains in my good books – mainly because of the outrageous disco vibes. The hits just keep coming with Pump Up The Volume – the 4AD dust-up between AR Kane and Colourbox with its overflowing box of samples. Criminal Element Orchestra – “Put the needle on the record”. Alas by the time you buy this record, the Roadblock sample will be removed. To some Glaswegian sophisti-pop next with Hue and Cry’s Labour Of Love. A side of catchy funk-lite from Jellybean. Johnny Hates Jazz smoothness belies the anti-war sentiments of I Don’t Want To Be A Hero while the Style Council make more enemies with the misunderstood Wanted. Persist with The Cost Of Loving. You’ll thank me some day.

The rest of CD 1 or side 2 [if you’re listening to the double LP] is all about the rock. T’Pau’s China In Your Hand is immense; a beautiful transformation of the ugly duckling Bridge Of Spies take. Heart’s Alone is similarly fantastic – a gut-wrenching performance from Ann Wilson. There’s a double fistful of metal from Kiss [Crazy Crazy Nights] and Whitesnake [Here I Go Again] with a live version of Billy Idol’s Mony Mony the meat in the hairy sandwich. And a sedate double punch of bad weather to finish the disc – the gentle Rain In The Summertime from The Alarm and Fish’s almost-swansong Sugar Mice. The parent LP [Clutching At Straws] remains Marillion’s most sinister sleeve.

Wet Wet Wet’s pop / soul kicks off the second half. Sweet Little Mystery is no John Martyn cover. Curiosity Killed The Cat hit #7 with the slow-burning Misfit while Los Lobos went all the way to heaven with their overplayed interpretation of Richie Valens’ La Bamba. Unfortunately it’s now the only track that people remember from them. Elsewhere The Fat Boys’ self-titled first LP from 1984 is a minor hip hop classic but by 1987/1988 they were stepping back in time with The Beach Boys [Wipe Out] and Chubby Checker [The Twist – see Now 13].

There’s a remarkable burst of quality in the next sequence. Love In The First Degree equalled Bananarama’s best ever chart-placing [#3] and remains one of SAW’s finest productions. Hey Matthew: He was born Karel Francis Fialka in Bengal, India, to a Scottish mother and Czech father. A spooky synth and drum-machine tune about television through the eyes of young boy. Airwolf. Road Runner. Dallas. Dynasty. Tom And Jerry. The A-Team. No escape from television as Crockett’s Theme peaks at #2 in October 1987. Miami Vice’s fourth season was getting into the groove. In the midst of this is our saviour Cliff Richard with the delightful My Pretty One. “Only you can set me free.”

The Chanel No. 5 factor saw Nina Simone’s My Baby Just Cares For Me hit the upper reaches of the chart at Halloween. It’s also included on Hits 7. The title track of Erasure’s fine second LP, The Circus is here as is Build, the third single from The Housemartins’ follow-up to London 0, Hull 4. A quality pair. Popular funeral tune It’s Over by Level 42 is still mournful today; the morose piece of the Running In The Family jigsaw. Then there’s some pop revival from ABC’s Smokey Robinson tribute [their biggest hit since All Of My Heart in 1982] and Squeeze’s Hourglass.

The compilers took a chance with the closing track. It wasn’t due out until 23 November. The Pogues and Kirsty MacColl. It was a winning gamble that reached #2 and frequently gets cited amongst the greatest Christmas songs.
A chipper, Christmas Eve. Two teenagers. “It’s not you, it’s me”. Fairytale of New York playing quietly in the background. Always On My Mind stopped it from reaching #1. I was thankful for small mercies.

Favourite tracks
M/A/R/R/S – Pump Up The Volume

Bananarama – Love In The First Degree

Pet Shop Boys – Rent

Jan Hammer – Crockett’s Theme

Lest we forget
Karel Fialka – Hey Matthew

Missing tracks and other thoughts
The inlay has advertisements for the spin-off Christmas and Smash Hits compilations. The video selection included no strays. Now 10 was better than its immediate predecessor but lacks the depth of later editions such as Now 11, Now 12, Now 14 and Now 17. Here’s five songs that would have beefed it up.

Def Leppard – Animal. First blood from Hysteria.
New Order – True Faith. Stupendous career highpoint.
The Smiths – Girlfriend In A Coma. The single released just as the band came to an end.
The Cure – Just Like Heaven. Gorgeous goths.
Black – Wonderful Life. The quintessential autumn walk down South Street tune.

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Promotional poster courtesy of the Now That’s What I Call Music Collectors Group UK.
Now 10 poster

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13 Responses to Now That’s What I Call Music 10 (EMI / Virgin / Polygram, 1987)

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  10. Martin Davis says:

    My parents had a recorded copy of this album (On a TDK C90 cassette with a black shell). They aparrantley brought the original cassette for a relative’s christmas present but took a copy before giving it to them. Only had the first 3 sides though. In 2002 Now 10 became my first ever Ebay purchase.

    I always have fond memories of this album. On the whole a very strong selection of tracks. The second side is probably my favourite over all. Also think very highly of “Hey Matthew”. Now 10 is the only place I’ve ever encountered it on CD though and it never seems to have appeared on 80s compilations since. Are you aware of it being compiled anywhere else?

    On the one hand I think “Fairytale Of New York” is an odd choice to end the album. Whilst it is a quality track the fact it is a Christmas track means that for the rest of the year it’s out of place. I read on another blog about how the inclusion of “Driving Home For Christmas” on Hits 9 the following year could have scuppered the chances of the track reaching No1. Do you think the same could have been true here with “Fairytale”?

    • nlgbbbblth says:

      Hi Martin – nice connection – getting same one as your parents. Mine were too old to be into pop compilations.
      Hey Matthew is also on IRS The Singles – https://www.discogs.com/Various-IRS-The-Singles/release/6074246
      Well worth a purchase as it has full 7″ of Stan Ridgway’s Camouflage (the version on Now 7 is the early fade).
      Both tracks are included on my virtual box set Paul’s Forgotten ’80s https://apopfansdream.wordpress.com/mixes/pauls-forgotten-80s/

      I think Fairytale was included as a “hot tip” or upcoming track – like VIctims on Now 1. I do think Always On My Mind is the greatest Christmas #1 ever – and would have made it even if Fairytale wasn’t on Now 10.

      • Martin Davis says:

        Once again thanks for an Interesting response.

        My parents had that tape recording of Now 10 presumably from before I was born but it was only really after I became interested in the Now series around 2000 I dug it out and had a proper listen. Then again I got really into “Love In The First Degree” and “Hey Matthew” after my parents once randomly played the tape around Easter 1998. So much that I I actually made a mix tape with those two tracks included.

        Thanks for that info about other compilations containing Hey Matthew and thanks for sharing that information about your own creation. I’ve made a good number of mixes in my time. Tend to consist of music I’ve been regularly listening and I compile them every few months.

        Also thanks for that info about “Fairytale of New York”. Probably a coincidence but in this context it’s rather ironic how “Always On My Mind” kicked off the following Now album.

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